Job Description

Alchotech is looking for a Digital Marketing Executive to manage and optimize paid advertising campaigns across Facebook/Instagram (Meta Ads) and Google Ads. The ideal candidate should have practical experience in lead generation campaigns, audience targeting, campaign optimization, performance tracking, and creating data-driven marketing strategies.

The candidate will work closely with the content, graphic design, sales, and management teams to ensure campaigns achieve business and lead-generation objectives.

Key Responsibilities

• Plan, create, launch, and manage Facebook/Instagram (Meta) Ads campaigns.
• Create and manage Google Search, Display, and other relevant Google Ads campaigns.
• Develop audience targeting strategies based on business objectives.
• Monitor campaign performance, leads, conversions, CPC, CPL, CTR, and ROAS.
• Optimize campaigns regularly to improve lead quality and reduce cost per lead.
• Conduct A/B testing of ad creatives, copy, audiences, and landing pages.
• Manage daily/weekly advertising budgets effectively.
• Conduct keyword research and competitor analysis for Google Ads.
• Track and analyze campaign performance using relevant analytics and reporting tools.
• Prepare regular performance reports with key insights and recommendations.
• Coordinate with the graphic designer/content team for ad creatives and copies.
• Work with the sales team to improve lead quality and conversion rates.
• Identify new opportunities for lead generation and campaign growth.
• Stay updated with Meta and Google Ads trends, policies, and algorithm changes.

Qualifications

• 1–2 years of hands-on experience in Digital Marketing/Performance Marketing preferred.
• Strong practical knowledge of Meta Ads Manager and Google Ads.
• Experience in lead generation campaigns is mandatory/preferred.
• Good understanding of campaign targeting, bidding, budgeting, and optimization.
• Knowledge of Google Analytics/GA4, Google Tag Manager, and conversion tracking is an advantage.
• Basic understanding of landing pages, funnels, CTR, CPC, CPL, CPA, and ROAS.
• Strong analytical and problem-solving skills.
• Good communication and coordination skills.
• Ability to analyze campaign data and make data-driven decisions.
• Candidates with experience in B2B lead generation
• Candidates who can join immediately will be preferred.